{"modal":{"name":"case-modal","html":"<div class=\"ui-modal\" data-remodal-id=\"case-modal\">\n\t\t<h2 class=\"ui-page-title small\">Alliance for Safe Online Pharmacies (ASOP) Case Study<\/h2>\n\t<div class=\"static-page\">\n\t\t<div class=\"ui-editor-content\"><p class=\"\" style=\"color: #595a53; font-size: 18px;\"><strong>THE CHALLENGE<\/strong><\/p>\r\n<p class=\"\" style=\"color: #595a53; font-size: 18px;\">Establish advocacy nonprofit as thought leaders in combatting illegal Internet drug sales and other issues related to protecting patient safety online.<\/p>\r\n<p class=\"\" style=\"color: #595a53; font-size: 18px;\">&nbsp;<\/p>\r\n<p class=\"\" style=\"color: #595a53; font-size: 18px;\"><strong>ACTIVITIES<\/strong><\/p>\r\n<ul style=\"color: #595a53; font-size: 18px;\" data-rte-list=\"default\">\r\n<li>\r\n<p class=\"\">Establish ASOP as the go-to resource for information and research about illegal online pharmacies with key reporters and editors at national outlets and healthcare trades<\/p>\r\n<\/li>\r\n<li>\r\n<p class=\"\">Provide rapid response on breaking news through traditional media outreach and social media<\/p>\r\n<\/li>\r\n<li>\r\n<p class=\"\">Coordinate with partners including international jurisdictions, advocacy groups, Congressional offices and government agencies<\/p>\r\n<\/li>\r\n<li>\r\n<p class=\"\">Manage ASOP&rsquo;s digital and social channels<\/p>\r\n<\/li>\r\n<\/ul>\r\n<p>&nbsp;<\/p>\r\n<p class=\"\" style=\"color: #595a53; font-size: 18px;\"><a style=\"color: #c51937;\" href=\"https:\/\/www.ragan.com\/awards\/pr-daily-awards\/2019\/winners\/pr-or-media-relations-campaign\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>RESULTS<\/strong><\/a><\/p>\r\n<ul style=\"color: #595a53; font-size: 18px;\" data-rte-list=\"default\">\r\n<li>\r\n<p class=\"\">Messaging and media outreach helped earn ASOP a seat at the table at FDA and HHS policy meetings and positioned ASOP to shape the national narrative around the role of internet intermediaries in combatting illegal online pharmacies. Garnered consistent placements in top-tier national outlets like <em>The Washington Post, Wall Street Journal, National Journal, POLITICO, Bloomberg and Inside Health Policy.<\/em><\/p>\r\n<\/li>\r\n<li>\r\n<p class=\"\">Prompted a public response to U.S. drug importation policy by Canada&rsquo;s Prime Minister and its national health system through media coverage on both sides of the border by developing and implementing media strategies to change the narrative about drug importation in coordination with ASOP jurisdictions in Canada.<\/p>\r\n<\/li>\r\n<li>\r\n<p class=\"\">Secured in-depth stories in <em>POLITICO<\/em> that exposed government overreach that threatened millions of dollars in federal grants to states for combatting the opioid epidemic, which helped lead to increased state-level policymaker attention to the issue, including legal challenges. <a style=\"color: #c51937;\" href=\"https:\/\/www.ragan.com\/awards\/pr-daily-awards\/2019\/winners\/pr-or-media-relations-campaign\/\">Overall, the campaign delivered nearly 70 placements that amplified the message and won the PR Daily Award for PR or Media Relation Campaign in 2019. <\/a><\/p>\r\n<\/li>\r\n<\/ul><\/div>\n\t\t\t<\/div>\n<\/div>"}}