{"modal":{"name":"case-modal","html":"
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Best Price Audio Case Study<\/h2>\n\t
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PureLocal investigated the short and longterm effects of Google Page Speed test scores on the overall ranking of domain subsets.<\/p>\r\n<\/div>\r\n<\/div>\r\n

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Prior to testing, Google analytics and webmaster metrics were measured. The website Best Price Audio <\/a>was not optimised for Google PSI (Page Speed Insights) with an average score of 50 and 51 for mobile\/desktop view. Following this we completed the following for the website front and back-end :<\/p>\r\n

General code consolidation, CSS\/JS\/HTML compression, Cloudflare JS defer increased server RAM and CPU specifications, image compression via Imagekit.<\/p>\r\n

This resulted in an average and overall PSI (Google Page Speed) score of 75 and 92 for mobile\/desktop respectively.<\/p>\r\n

The image below outlines the overall improvement in ranking based on improvements in on-page speed\/coding. The number of backlinks and other factors were held constant during this study.<\/p>\r\n

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