David Lerner Associates Case Study<\/h2>\n\t\n\t\tT<\/p>\r\n
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Goal:<\/strong> To attract more female investors.<\/p>\r\nCampaign:<\/strong><\/p>\r\nWe developed a content campaign tied to Financial Literacy Month and the FINRA study, which showed that women were lagging behind in understanding financial concepts. The audience had to be women interested in investing who lived in New York. New Jersey, Connecticut, or Florida. <\/p>\r\n
The content piece was a long-form Guide to Financial Literacy for Women.<\/em> We researched it, wrote the content designed the final guide, designed the landing page, and managed teh distribution of the content via social media, both organic and paid. individual items of content were prepared for each social media platform and a series of ads were created for the paid Facebook campaign.<\/p>\r\nResults<\/strong>:<\/p>\r\nThe reach and conversion rate (qualified leads who downloaded the report) exceeded the client's goal by more than 50%.<\/p>\r\n
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Goal:<\/strong> To attract more female investors.<\/p>\r\n Campaign:<\/strong><\/p>\r\n We developed a content campaign tied to Financial Literacy Month and the FINRA study, which showed that women were lagging behind in understanding financial concepts. The audience had to be women interested in investing who lived in New York. New Jersey, Connecticut, or Florida. <\/p>\r\n The content piece was a long-form Guide to Financial Literacy for Women.<\/em> We researched it, wrote the content designed the final guide, designed the landing page, and managed teh distribution of the content via social media, both organic and paid. individual items of content were prepared for each social media platform and a series of ads were created for the paid Facebook campaign.<\/p>\r\n Results<\/strong>:<\/p>\r\n The reach and conversion rate (qualified leads who downloaded the report) exceeded the client's goal by more than 50%.<\/p>\r\n .<\/p><\/div>\n\t\t\t\t\t