We were initially hired eight years ago to assist with a reputation management issue and as part of the strategy we designed and installed a newsroom on their website. The reputation issue was resolved in 18 months.<\/p>\r\n
We still maintain the newsroom, create an editorial calendar, write 15 articles a month, create images for each article, post content to their newsroom and repurpose it for their social media channels. We manage their social media using the Sendible Dashboard.<\/p>\r\n
As they are in the financial industry, there are many restrictions on publishing content. So they're not able to be as open and engaged as many other companies can be. But we have got them involved in social media and have grown their audience on Facebook and LinkedIn.<\/p>\r\n
When we started they had only a few hundred followers on Facebook, now they have 3523. We are about to start a new campaign to get more followers on Facebook in the New Year.<\/p>\r\n
They have a presence on Twitter, but as they can't engage in an open conversation, the following is small there. The Twitter feed is mainly a news feed.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}