B2 has worked with the Krewe of the Knights of Sant’ Yago since 2013 on its signature event, the Krewe of Sant’ Yago Knight Parade. It’s an annual celebration of civic pride down Seventh Avenue in Ybor City, Tampa’s National Landmark Historic District. The parade is attended by more than 100,000 people. <\/p>\r\n
Assignment Strategy<\/strong> Results<\/strong>
<\/strong>- Strengthen the Knight Parade’s name recognition.
- Increase awareness of the parade as a safe, family-friendly event. <\/p>\r\n
- Use news media coverage both before and during the event to raise awareness and gain positive coverage.
- Grow the Knight Parade’s social media presence leading up to the parade. <\/p>\r\n
- Earned 279 placements in local media for the 2017 parade.
- In addition to media relations, B2 helped manage the Facebook and Twitter accounts for the Knight Parade. - With engaging posts and targeted ad spending, page likes increased 19% in the four months prior to the 2017 parade. Hundreds of thousands were reached through social media posts.
- Established a Snapchat account for the 2017 parade and created a branded geofilter for use during the event, which received more than 50,000 views and 1,000 uses during the one-night event.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}