{"modal":{"name":"case-modal","html":"
THE SITUATION:<\/strong> The major restaurant chain needed Foote Communications to assist its public relations and branding efforts at the annual Tom Joyner Take a Loved One to the Doctor Day Weekend as well as other strategies for African-American outreach.<\/p>\r\n THE RESULTS:<\/strong> Foote Communications worked directly with Denny’s exhibition services vendor to ensure that the company got media exposure from local media, including radio, TV and newspapers. It assisted the company in designing and developing advertisements that featured editorial content about the company’s efforts. Additionally, Foote Communications advised Denny's communications' team and agency on strategies to best target African-Americans, including writing copy for advertorials, developing media buying campaigns and creative. <\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}