PR for the launch of FAB1 Million. The brainchild of Chris Evans, FAB1 Million was designed to raise £1 Million for Breast Cancer Care. The project was launched with Chris Evans driving a pink Rolls-Royce on a madcap 847 mile adventure from Land’s End to John O’Groats with Gary Barlow, James May and Professor Brian Cox. The PR campaign for the launch generated in excess of 50 items on national and regional television, including This Morning, Daybreak and The One Show. There were in excess of 300 pieces of print coverage reaching a readership of over 225 million.<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}