The 2015 Top Gear Live arena events were rebranded as ‘Clarkson, Hammond & May Live,’ and took place in Belfast, Sheffield, Norway and South Africa in May and June. Revolution Communications was retained by Brand Events to manage public relations around the rebranded live events. There was an emphasis on the first event in Belfast. Revolution managed media accreditation for the events, hosted the UK press in Belfast, managed media liaison and worked to proactively create positive stories around the shows and presenters. The first event in Belfast saw 40 UK print press, news crews and photographers hosted, which resulted in positive UK national news coverage across the board. Additionally, Revolution planned and managed a photoshoot for Jeremy Clarkson, Richard Hammond and James May with a respected celebrity photographer to produce high-level marketing collateral. Revolution also prepared a comprehensive crisis management plan. <\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}