{"modal":{"name":"case-modal","html":"
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Adblock Plus Case Study<\/h2>\n\t
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We are the brand architects who turned Adblock Plus<\/a> from an open-source project into a massive consumer movement with 1 BILLION downloads (it's now the #1 most downloaded extension in all of history). <\/p>\r\n

With strategic PR initiatives—like our provocative ‘Manifesto’ and growth stunts like our open letter to Twitter on the eve of their IPO—we forced the advertising industry to pay attention as we created a called-to-action for consumers all around the globe<\/p><\/div>\n\t\t\t<\/div>\n<\/div>"}}